We recently saw a tweet that got everyone talking.
A businesswoman shared that a client found her not through Instagram, Google, or a referral but through ChatGPT. She was stunned. Someone had asked the AI for the best businesses in her niche, and her brand popped up in the response.
That tweet raised an interesting question for the real estate world: Can ChatGPT recommend a realtor?
And if yes, what does that mean for Nigerian real estate agents who still rely mostly on signboards, referrals, and WhatsApp status updates to find clients?
Because like it or not, AI is quietly reshaping how people discover, trust, and choose service providers including realtors.
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From “Who Do You Know?” to “What Does AI Say?”
For decades, property deals in Nigeria were driven by personal connection. People found houses through family, friends, or “one agent wey sabi one person.”
Then came the digital shift. Platforms like PropertyPro.ng transformed real estate discovery, allowing buyers to browse verified listings, compare prices, and contact agents directly.
Now, there’s another shift happening — AI-powered discovery.
Instead of typing “houses for sale in Lekki” into Google, more people are starting to ask conversational questions like:
- “What’s the best place to buy affordable land near Lagos?”
- “Which estate in Abuja is good for young families?”
- “Who are the most reliable realtors in Nigeria?”
These are the kinds of queries people now direct to AI tools like ChatGPT and the answers are often based on the agents, companies, and platforms that show up consistently online with credible, structured, and verifiable information.
How AI Makes Recommendations
AI doesn’t “guess.” It pulls from what’s already available on the internet — listings, reviews, mentions in the news, blogs, social media. When it notices patterns of credibility, consistent data, verified listings, professional branding, it begins to recognize certain names or platforms as trustworthy sources.
In other words, if your business has a strong digital presence, AI will eventually notice you. It’s not about gaming the system; it’s about being visible, verified, and professional.
Visibility Is the New Referral
In the old days, agents relied on human referrals.
Now, they’re being recommended by algorithms.
Think of ChatGPT as the world’s biggest “word of mouth” engine. Instead of one friend recommending you to another, it can mention your name or your company’s to thousands of potential clients who simply ask the right question.
That’s not magic. It’s a digital reputation.
If your agency has verified listings, strong client reviews, and a consistent brand across, Google, and social media, AI tools see you as a credible player in the market.
Tomorrow, when someone asks, “Who are the top realtors in Lagos?” — you want your name to be one of the options AI considers worth mentioning.
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What This Means for Realtors
Let’s be honest: AI won’t replace realtors. Buying or renting a home is too human, too emotional, too personal.
But AI will change who gets found first.
It rewards agents who communicate clearly, update their listings regularly, and offer verified information. Those who stay offline or rely solely on referrals risk becoming invisible in a market that’s moving online faster than ever.
Here’s the truth: if you’re not searchable, you’re not sellable.
AI and Real Estate Platforms: A Perfect Match
This is where platforms like PropertyPro.ng matter more than ever.
PropertyPro isn’t just a listing site — it’s a credibility platform. Every verified listing strengthens your digital footprint. Every accurate update feeds the information ecosystem that AI tools learn from.
So, when someone somewhere asks ChatGPT,
“What’s the most trusted platform for verified real estate listings in Nigeria?”
AI doesn’t have to think twice, it has data to back that answer up. And for agents, that means visibility beyond what any single advert or billboard can buy.
PropertyPro gives you digital discoverability, and that’s the foundation of AI-powered recommendations.
What About Clients?
For property seekers, AI tools bring one big advantage: clarity.
No more endless scrolling through social media or calling ten agents to find one available unit. With verified listings and smart search systems, clients can ask AI tools for what they want and be guided straight to trusted platforms or agents.
Imagine asking ChatGPT:
“Show me verified 3-bedroom apartments under ₦15 million in Abuja.”
Instead of random, risky options, the AI can reference listings from credible platforms like PropertyPro, where agents are verified and details are updated.
It saves time. It reduces fraud. It simplifies decision-making. And that’s the kind of experience the modern buyer now expects.
Why Realtors Should Care About AI
Ignoring AI today is like ignoring social media ten years ago, you might still get clients, but you’ll miss the future.
Here’s what AI means for realtors:
1. It rewards clarity.
Agents who describe their listings in full from square footage to title type are more likely to be surfaced in AI-driven searches.
2. It values credibility.
Verified listings, proper documentation, and client reviews make your name more “recommendable.”
3. It amplifies consistency.
The more active your PropertyPro profile and online presence, the more AI recognizes your brand.
4. It mirrors your professionalism.
Outdated listings, wrong prices, or poor descriptions can make AI (and clients) ignore your profile entirely.
The Balance Between Tech and Trust
Even as technology evolves, the heart of real estate remains the same: trust.
AI might bring the client to your page, but it’s your integrity, follow-up, and professionalism that close the deal. People don’t just want a house, they want peace of mind. And while AI can recommend, compare, and analyze, only a human can reassure.
The best agents in this new era will be those who blend digital intelligence with human empathy. They’ll use tools like ChatGPT for insights.
The Future Is Already Here
That tweet we saw wasn’t random, it was a sign of what’s coming. AI is no longer a tech buzzword. It’s now a real player in marketing, discovery, and reputation-building. And whether you’re an agent, a developer, or a property investor, it’s time to start thinking about what AI knows about you.
- Does it find your listings?
- Does it recognize your brand?
- Would it recommend you to a potential client?
If your answer isn’t a confident yes, the best time to start building that digital credibility is now.
Because the next time someone asks ChatGPT,
“Who’s the best real estate agent in Nigeria?”
It might just mention the ones who took the digital world seriously.
Final Thoughts
The future of Nigerian real estate won’t be about who shouts the loudest but about who’s most discoverable and most trusted online. Platforms like PropertyPro are already paving that path, connecting verified agents with thousands of clients daily. As AI tools become smarter, they’ll only strengthen that ecosystem, amplifying the names and brands that play by the rules of transparency, professionalism, and visibility. AI isn’t coming to take your job.
It’s coming to test your relevance.
