{"id":11802,"date":"2019-02-01T17:30:51","date_gmt":"2019-02-01T16:30:51","guid":{"rendered":"https:\/\/www.propertypro.ng\/blog\/?p=11802"},"modified":"2019-02-01T17:29:08","modified_gmt":"2019-02-01T16:29:08","slug":"3-tips-to-following-up-your-real-estate-leads","status":"publish","type":"post","link":"https:\/\/propertypro.ng\/blog\/3-tips-to-following-up-your-real-estate-leads\/","title":{"rendered":"3 Tips To Following Up Your Real Estate Leads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the<\/span><b> real estate industry<\/b><span style=\"font-weight: 400;\">, the more you are able to convert your <\/span><b>real estate leads<\/b><span style=\"font-weight: 400;\"> into clients, the more your fortune increases. Keep this in mind, if <\/span><b>real estate follow-up<\/b><span style=\"font-weight: 400;\"> was a race, it is a marathon and not a sprint. This implies that cutting off contact after a short while means you dissolving a relationship that can yield more in due time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most <\/span><b>real estate agents<\/b><span style=\"font-weight: 400;\"> that all they need to get and keep clients is a good <\/span><b>lead generation strategy<\/b><span style=\"font-weight: 400;\">. However, as we know, there are lots of <\/span><b>realtors<\/b><span style=\"font-weight: 400;\"> in the business and you need to prove yourself as valuable before you can hold down a client. As an agent, you should learn to exert the same effort you do on <\/span><b>generating leads<\/b><span style=\"font-weight: 400;\"> into following up your real estate leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, every real estate agent knows a primary rule in the <\/span><i><span style=\"font-weight: 400;\">real estate bible<\/span><\/i><span style=\"font-weight: 400;\"> which says \u201cinitial response time is key\u201d. This means that after generating a lead, you are expected to call your real estate lead within the net 15-20minutes. However, this is typically a basic tip in following up your lead. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth remains that real estate lead follow up isn\u2019t a quick-sales scheme. It is a process that and the time taken isn\u2019t fixed. More than 60% of leads you contact once may not buy from you for about 3 months. This means there are chances this 60% will eventually buy. This is why real estate lead follow-up is essential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, the place of keeping proper track of your real estate leads cannot be overemphasized. As a realtor, you are at a major disadvantage if you do not follow up your leads properly. Here are some tips to follow up your real estate leads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Set up a trackable database<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11805 size-full\" src=\"https:\/\/www.propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/045.jpg\" alt=\"Flat lay of real estate concept,real estate deals, real estate\" width=\"1200\" height=\"628\" srcset=\"https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/045.jpg 1200w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/045-300x157.jpg 300w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/045-768x402.jpg 768w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/045-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Just before you get discouraged, this isn\u2019t exactly the easiest route to turn your leads into full-blown clients. However, it is a basic but important part of the process. In setting up your database, separate your real estate leads into sections and categories. For instance, you should have headings like who wants to buy, buying within 3 months, clients that want to sell etc. This will help you know where the chunk of your clients are and who falls where. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up a trackable datat#base helps you clean up your contact. In the sense that if you are able to turn this database into a workable list then you are on your way to making some good money. You should also include the times you are to contact these clients <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Turn your clients to your friends<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11807 size-full\" src=\"https:\/\/www.propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/046.jpg\" alt=\"Flat lay of real estate concept,real estate deals, real estate\" width=\"1200\" height=\"628\" srcset=\"https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/046.jpg 1200w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/046-300x157.jpg 300w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/046-768x402.jpg 768w, https:\/\/propertypro.ng\/blog\/wp-content\/uploads\/2019\/01\/046-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This simply means personalize your communication. Try as much as you can to turn your clients into your friends. This way, you earn their trust over time. Your messages and emails should be more friendly and relaxing rather than formal and uptight. Personalizing your messages, emails and conversations generally go beyond just adding the leads first name. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look at their behaviour. What properties were they looking at? If it\u2019s an older, cold lead, ask them if they\u2019ve made progress on their home search.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">`Segment your leads in your database (with detailed tags and categories) so you can send bulk emails\/texts while still pinpointing their needs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help them decide what to do next. Ex: You\u2019ve taken X action. Are you ready to go ahead and move forward with Y and X?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be aware of time and location. If you\u2019re sending something close to a holiday (maybe the Superbowl) or a current event, throw in a reference or friendly holiday greeting to give the message a more organic feel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double check for \u201crobot language.\u201d Of course, you want to sound professional, but do you sound human? Friendly? Imagine reading the email or text yourself and consider how you would respond. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Measure your performance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Organized database? Check. Tailored outreach? Check. Now let\u2019s get to measuring response rates and marketing efforts so you can get a clear picture of what\u2019s working in your follow up strategy and what could use some improvement. You should track everything from phone calls to email campaigns to texts. Everything. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There you go. These are the most important tips you need to follow up your real estate leads. Kindly share your views with other<\/span> <a href=\"https:\/\/www.propertypro.ng\/\"><b>PropertyPro.ng<\/b><\/a><span style=\"font-weight: 400;\"> readers<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"In the real estate industry, the more you are able to convert your real estate leads into clients,&hellip;\n","protected":false},"author":28,"featured_media":11803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[38,30,467],"tags":[],"class_list":{"0":"post-11802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"category-ask-us","9":"category-real-estate-advice","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/posts\/11802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/comments?post=11802"}],"version-history":[{"count":4,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/posts\/11802\/revisions"}],"predecessor-version":[{"id":11828,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/posts\/11802\/revisions\/11828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/media\/11803"}],"wp:attachment":[{"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/media?parent=11802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/categories?post=11802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propertypro.ng\/blog\/wp-json\/wp\/v2\/tags?post=11802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}